Measuring export performance in service industries
Article Abstract:
The role of service-oriented industries in international markets has considerably increased over the years, particularly between 1985 to 1995 when new technologies of transporting services abroad were developed. With such degree of improvement, measuring export performances can only be done efficiently through the use of instruments that relate to various factors such as cultural similarity, profits, business trips and others. Among these variables, it was shown that performance, tariffs, marketing characteristics and international trips are some of the best variables that illustrate export intensity.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration
Article Abstract:
The strategy-environmental co-alignment theory is used to examine the relationship between export performance and export marketing strategies in Korea. Findings show that several factors have a positive effect on Korean export performance; these include trade promotions for foreign distributors, adapting products to suit the preferences of international customers, and adjusting prices appropriately for foreign market conditions.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Standardization/adaptation of international marketing strategy: necessary conditions for the advancement of knowledge
Article Abstract:
The authors argue that a strong theoretical framework has been missing from the debate regarding the adaptation versus the standardization of international marketing strategy; hence, the debate has not been resolved. Suggestions for creating a stronger theoretical framework are presented.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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