NESTLE INDIA's NEW CHIEF PLAYS THE FLAGSHIP BRAND CARD
Article Abstract:
Nestle India's new chief, Mr Carlo Maria Donati, has chalked out a new corporate strategy for the company. Under the new marketing strategy, the company has decided to project Nescafe as its flagship brand. The company will launch a new communication and advertising campaign called Nescafe Open Up, which is expected to boost the growth of the product in the international market. The company will put in more efforts in promoting its Milo brand which is the largest selling chocolate drink. The company has set a target turnover of Rs10,000 crore for 2008 AD to take Nestle India to the leading position in the list of food companies in India. (gs)
Comment:
Will promote Nescafe as flagship brand with launch of new communication & advertising campaign called Nescafe Open Up
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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MULTI-LEVEL DAZZLE
Article Abstract:
Danabhai Jewellers of Mumbai has adopted the strategy of multi- level marketing for its new Dianet line of diamond jewellery set in 18K gold. This involves direct contact between seller and client and eliminates the need for a retailer. The company has already got over a hundred associate marketing members in the last one-and-a-half months since launch and projects about 2000 members by the end of 1998. The Dianet brand has three lines - Classic, Solitaire and Italian and ranges from rings and bracelets to necklaces and earrings. The prices of the Dianet pieces and sets range from Rs4000 to Rs4 lakh. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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HLL's NIMBU SHAKTI TAKES ASCI BLOW
Article Abstract:
The Advertising Standards Council of India (ASCI) has rejected the complaint of Hindustan Lever Ltd (HLL) which had alleged that Indian Soap manufacturer Fena's advertisement had denigrated its nimbu shakti Wheel detergent brand. Fena had complained to the Monopolies and Restrictive Trade Practices Commission (MRTPC) that HLL's Wheel detergent powder and cakes did not contain any lemon ingredients. HLL had also admitted to the MRTPC that its Wheel detergent brand did not contain the much advertised lemon powder cleansing agents for clothes. (khr)
Comment:
The Advertising Standards Council of India (ASCI) has rejected the complaint of Hindustan Lever Ltd (HLL) which had alleged that Indian Soap manufacturer Fena's advertisement had denigrated its nimbu shakti Wheel detergent brand.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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