Pas de quartier dans la guerre de l'orange
Article Abstract:
The orange juice market represented FFr 4.8bn in 1997, up 4% from 1996, for 750mn litres, up 2%. Sales rose from 12 litres per capita per year to 18 litres over the past five years. There is still high market potential because French consumption is clearly less than the 40 litres per capita per year for the Americans and Germans. Although the market is dominated by room temperature fruit juice, chilled fruit juice is rising more rapidly, up 30% for 60mn litres in 1997, according to AC Nielsen. Minute Maid-Danone intents to develop the chilled fruit juice market, so Danone has invested nearly FFr 25mn in advertising. It is challenging Tropicana, the leader on this sector with a 48% market share. Tropicana has launched a new advertising campaign in order to fend off Minute Maid's competition. It has also tightened its margins in order to cut its prices. The private labels lead the room temperature fruit juice market with 43.8% of the value. Joker ranks second with a 15.2% market share, followed by Tropicana, which holds 7.8%, R a with 7%, and Pampryl with 4.8%. The companies are striving to stand out and to gain market shares. Joker is the first brand to launch fruit juice in a plastic bottle, while Minute Maid has launched an orange juice in a 33 centilitre metal can.
Comment:
UK: Orange juice mkt represents F4.8 bil in 1997 for 750 mil liters, up 2% w/ sales rising to 18 liters per capita in past 5 yrs
Publication Name: Le nouvel Economiste
Subject: Business, international
ISSN: 0395-6458
Year: 1998
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Distribution La baisse des prix va faire souffrir les hypers
Article Abstract:
According to a study by Andersen Consulting, the arrival of the Euro is expected to result in up to a 20% drop in prices on certain products, while forecasts predict a price drop of around 5%. This big drop in prices as predicted by Andersen, is due to the development of new psychological prices in Euros and in rounded-off prices which should be to the consumers' benefit) linked to the fact that the Euro will make existing price differences between countries more obvious, According to this study, this price difference which will be made evident by the Euro is expected to promote a big increase in imports from countries with lower costs.
Comment:
France: Arrival of Euro is seen to result in up to 20% drop in prices on certain products & predicts price drop of around 5%
Publication Name: Expansion
Subject: Business, international
ISSN: 0014-4703
Year: 1998
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