Product strategies of European and Japanese multinational firms in the US market - an empirical investigation

Article Abstract:

An empirical investigation of the product strategies of European and Japanese multinational firms in the US market was carried out. The examination revealed certain similarities and differences in product strategies among the European and Japanese firms. Moreover, the sales growth rate of a product was found to be connected to a number of the product strategies discovered. Implications are discussed.

Multinational Corporations, Analysis, Marketing, International aspects, International business enterprises, Product management, Marketing research, Market research

---

Global procurement of service activities by service firms

Article Abstract:

A comparison is presented between core activities of business service firms offering pure service activities versus firms offering services activities that include tangible goods. Findings show that 'pure' service firms demonstrate a higher level of core service activity inseparability than do 'non-pure' service firms. Theoretical and managerial implications are discussed.

Professional, Scientific, and Technical Services, BUSINESS SERVICES, Methods, Comparative analysis, International marketing

---

How technology transfer really occurs on the factory floor: a case of a major Japanese automotive die manufacturer in the United States

Article Abstract:

A case study of a major Japanese automotive die manufacturer in United States is presented for assessing the difficulties in technology transfer in a situation where the transferor and the transferee are from linguistically and culturally very different countries.

United States, Japan, Motor vehicle parts and accessories, New Zealand, Case studies, Automobile equipment and supplies industry, Automotive parts industry, Multiculturalism, Technology transfer

Similar abstracts:

• Abstracts: Multi-resource investment strategies: operational hedging under demand uncertainty. Competitive location, production, and market selection
• Abstracts: Innovation and imitation in an asymmetrically-regulated industry. Spatial proximity and complementarities in the trading of tacit knowledge
• Abstracts: Bargaining power and information technology in African-European business relationships: case of the Dutch flower auctions
• Abstracts: Integration of relationships and business network development in the Russian transition economy. Activating trust: the redefinition of roles and relationships in an international construction project
• Abstracts: Identifying successful marketing strategies by export regional destination. Guest editorial: Export marketing: developments and a research agenda

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.