The Spanish market for fast food: market sectors: burgers: value trends
Article Abstract:
The hamburger subsector of the fast food market in Spain dominates the burger category with a market share of 89.7%, valued at Ptas52.2 billion in 1997. The subsector has grown by 110.5% from 1993 to 1997, exceeding volume growth by 16.4%. The difference of growth in value terms from the volume terms is attributed to the rising consolidation and the rapid expansion in the early 1990s. Children constitute the most number of consumers of burgers, which is being used by companies as major target of series of promotions.
Comment:
Spain: Hamburger subsector of the fast food mkt dominates burger sector w/ a share of 89.7%, valued at Ptas52.2 bil in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Spanish market for fast food: total market size: sectoral analysis: volume trends
Article Abstract:
The fast food market in Spain has been dominated by the pizzas sector with a volume share of 39% in 1997. The pizzas sector, which numbered to a total of 583 in 1997, however, showed a slowed growth with the burger sector due to the increasing emergence of the bocadilleria and desserts outlets. In terms of volume shares, the pizzas sector showed a significant decline from a market share of 53.3% in 1993 to a decline by 14.3% in 1997. The review period, however, witnessed growth in number of outlets in all sectors.
Comment:
Spain: Fast food market is dominated by the pizzas sector with a volume share of 39% in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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