The art of promotion

Article Abstract:

Architectural services can be positively promoted using well-designed brochures, although many practices do not want to invest enough money to ensure that the brochure contains the right information for the right audience. A company should thoroughly research the target market and build up a suitable image by using an attractive layout and photographic illustrations. The company's Unique Selling Point should be identified and presented to propective clients.

Methods, Usage, Services, Marketing, Architecture, Pamphlets

---

Making a real event of it

Article Abstract:

UK architects are facing increasingly competitive business conditions, and can no longer rely on client loyalty. Against this background, holding a seminar or workshop can prove very effective. Such an event can generate business, often in the longer term, but must be planned very carefully in order to bring maximum benefit. It is important to identify a key target market, and then to focus on individual clients within that market.

Architects, Public relations

---

How to attract the press: by following a few simple rules, and diligently sustaining contacts, it is possible to gain the press coverage your company deserves

Article Abstract:

Gaining the press coverage required entails companies keeping the press informed through carefully targeted press releases. Successful press releases provide news about a company in a straightforward way. Local papers and regional life-style magazines can be an effective medium for a press release. When writing a press release consideration should be given to what it is trying to achieve and what the benefits to the reader may be.

Practice, Press releases

Similar abstracts:

• Abstracts: What's right for St Paul's. Making sense of the city. Layering new with the old: making the most of a mews: the conversion of an Edinburgh garage mews into a one-bedroom flat is a model of practical ingenuity
• Abstracts: Profile Martin Thorp. Telecommunications lead the way
• Abstracts: Mixed message for construction. Feelgood factor remains elusive. New Year prospects
• Abstracts: To have and to hold: controversial reform could reshape Japan Inc. Out of nowhere; colony's best-known jazzman is ready for bigger things
• Abstracts: Industry attacks EU's draft comparative advertising law. German appeals court upholds ban on three Benetton ads

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.