The first wave
Article Abstract:
Canada's 21 Category 1 specialty channels are expected to fuel the acceptance of expensive set-top boxes beyond television lovers to the uninterested majority. While the new channels admit that it is not easy to market their services, the new specialties predict they will increase the number of subscribers as well as drive the demand for digital receivers. For example, CHUM Television's sales and marketing VP David Kirkwood projects around 800,000 subscribers to each of the company's new channels.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Craig in the hunt for new B.C. TV licence
Article Abstract:
Craig Broadcast Systems Inc is applying for the TV licence in Vancouver and/or Victoria, British Columbia (BC), which the CRTC has announced. Craig Broadcast Systems Pres Drew Craig is offering a high level of regional and local programming in BC as well as independent, alternative TV in Manitoba, Alberta and BC. Trinity Television Inc, Rogers Communications and Chum Ltd are the three other applicants for the TV licence.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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CBC strike non-issue for advertisers
Article Abstract:
CBC Television has not been affected by the strike organized by the Communications, Energy and Paperworkers Union, which is comprised of television technicians. The strike at CBC Television began about a month ago on Feb 18, 1999. Advertisers are also not bothered by the 20% drop in CBC prime-time ratings due to the strike and by another threat of a strike by the Canadian Media Guild.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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