The labour force

Article Abstract:

The size of the labour force is determined by the size of the total population and the activity rate of the population, with social, economic and demographic trends affecting these two factors. The total population is influenced by net migration, birth rates and death rates. Death rates are affected by the ageing of the population and medical advances, while birth rates are affected by education, changing social attitudes, the use of contraception and the emancipation of women. The activity rate of a population is affected by its age structure and gender composition.

Analysis, Labor supply, Labor force

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Giants battle for supremacy

Article Abstract:

Several major media companies plan to capture a significant share of the market by launching new global media brands. MacManus Group plans to launch MediaVest, which will include TeleVest, after failing to close a joint operation deal with Leo Burnett. Meanwhile, Leo Burnett intends to launch Starcom Media Services as its new global media brand, while WPP is launching a new outlet in Mexico City, Mexico, under its brand MindShare in March 1999.

Europe, Advertising Agencies, Market share, McManus Group Inc.

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