U.K. expands interactive TV trial; home banking offered
Article Abstract:
A media and computer consortium is planning to expand the Cambridge Interactive TV Trial which began in September 1994 supplying on demand services such as movies, news, games and home shopping to the homes of 10 employees. 250 homes will now receive the service and a Cable TV home banking service will be provided by National Westminster Bank. Members of the consortium include ICL, Anglia Television, On Line Media and Cambridge Cable.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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U.K. superemarket, DDB Needham join interactive TV trial
Article Abstract:
Tesco of the UK, a supermarket chain, BMP DDB Needham an advertising agency, and Anglia TV, a regional independent TV station, have joined a digital interactive TV trial using ATM Ltd's digital ATM technology. The Cambridge Trial has been underway since September 1994 and the secon phase will involve 250 homes which wil have access to several interactive services including films, games, news, and education.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Videotron opens interactrive TV trial to all ad agencies
Article Abstract:
Videotron, a cable operator, is to open up its interactive advertising trial, which is scheduled to start in autumn 1995, to all advertising agencies. Chiat/Day had been given the exclusive rights for the service but will hand over its development work to a new team on the project, which will be managed by Videoway, an interactive service provider.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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