Video goods in Germany
Article Abstract:
The German market for video goods is saturated with multiple ownership of video equipment by households being common. However, a range of factors, including product launches and technological advancement, drive replacement sales and the German market is worth about DM9.3 billion. Price competition has been a significant force in the market causing it to decline in value terms despite maintenance of volume sales, and causing financial losses in the specialist retail market. German producers are small players in the domestic market although Grundig AG has retained 17% of the television market.
Publication Name: Consumer Goods Europe
Subject: Business, international
ISSN: 1464-102X
Year: 1999
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Audio goods in Germany
Article Abstract:
The German audio goods market is reaching maturity and there are trends towards miniaturization and digitalization. Hi-fi audio sales for 1998 totalled 3.14 billion German marks, down 5.1% from 1997, with volume sales for the period holding steady at 2.56 million units. The sector's best performing segment is mini-disc recorders, although sales of CD players appear to have peaked. Sales of portable audio equipment for the year fell by 6.3% to 9.86 million items, valued at 1.11 billion German marks.
Publication Name: Consumer Goods Europe
Subject: Business, international
ISSN: 1464-102X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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