Impractical/amazing
Article Abstract:
Sales for Isuzu Motors America Inc's Rodeo increased 49% between Jun 1991 and Jun 1992, but Isuzu Trooper sales were slow. Rodeo was selling better than any other imported sport-utility vehicle as of Jun 1992. To position the Trooper as a competitor to the Jeep Grand Cherokee and the Ford Explorer, Isuzu raised the Trooper's price from $10,000 to $26,000. As a result, Trooper sales slowed following its Mar 1992 relaunch. Apparently, consumers are choosing the lower-priced Rodeo over the Trooper.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Growing relationship marketing's role within Renault UK
Article Abstract:
Renault UK Ltd.'s share of the new-car market grew from 3.5% in 1990 to more than 6% at the start of 1996, in large part due to the company's ability to attract new customers and retain existing ones. Renault UK achieved this by launching a new product line and backing it with a marketing campaign that stressed attention-getting TV spots, individual brands, direct mail and affordable financing arrangements.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1996
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