Myths about Tylenol need re-examining

Article Abstract:

Johnson and Johnson's (J and J) Tylenol brand of pain killers recovered most of its brand share largely because of a $300-million public relations and advertising campaign launched by the company after the capsule version of the product killed seven Chicago residents in 1982. J and J's actions in handling the scandal have been labeled a classic example of proper public relations in crisis management and has become textbook material. Yet a scrutiny of the case indicates that J and J could have recalled the product sooner and should have permanently kept its capsules from the market after 1982.

Ibuprofen Pain Relievers, Ibuprofen

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NPR seeks niche in digital age; eyes more diverse listening base

Article Abstract:

National Public Radio is confronted with profouynd challenges which result from the arrival of the digital age as well as the rappid and dramatic changes in the US. National Public Radio Pres and CEO Kevin Klose points to the unique strengths that public radio could bring to the challenges brought by digital age. These strengths include a national-local partnership to generate high-quality broadcasting service, its availability in over 50 countries and its plan to offer some of its programs to hundreds of college radio stations.

Radio Stations, Educational Radio Stations, Public radio stations

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Rx video PR soars; sparks concern among physicians

Article Abstract:

The US Food and Drug Administration has expressed concerns regarding what it believes is too much public relations (PR) pitches from drug manufacturers. The agency is concerned that such levels of PR campaigning, also called direct-to-consumer campaigning, is behind the so-called flu epedemic in New York in Jan 2000. Some doctors have complained of pressure to issue a prescription for a particular pharmaceutical product because of advertising.

Pharmaceutical Preparations, Drugs

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