The Soaring Success of Telemarketing for Aircraft Prospects

Article Abstract:

The gimmick of sending a telephone to prospective customers is used as a follow-up to a telemarketing program at Gulfstream Aerospace Corp. The program used is called Boiling it Down (B.I.D.). Telemarketing is only part of the program: Direct mail and direct contact are also used for sales. Prescreening by part-time employees from leads from the marketing department allow salesmen to use their time effectively. The salesman calls knowing that the customer has some interest. Even if a contact is not interested at this point, the leads are saved. Circumstances change and these leads are worked again and again. The same program will be adapted for the European market.

Marketing, Aerospace industry, Sales presentations, Telecommunications, Telephones, Aircraft, Gulfstream Aerospace

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How to Acquire Telemarketing Sales Leads...and Put Them to Work

Article Abstract:

Acquiring leads for a telemarketing program has changed over the last five years. In general, time and energy can be wasted on poor leads, having salespeople look up phone numbers, failure to go after current customers and failure to set up cost controls. List selection is important when developing a telemarketing program. An effective telemarketing program needs a three-tier lead generation system that allows the top producers to get the best leads.

Business, Telephone systems, Telephone System, Market Analysis, Tutorial

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