BTB firm uses catalogs to reach salons
Article Abstract:
America's Best Choice is taking an anti-microbial spray to tanning salons nationwide through catalog sales. The business-to-business marketer of health and beauty products expects the show, Shower In A Bottle, to gain exposure to half of the 26,000 tanning salons in the US through the catalogs of its 15 distributors. The company expects to sell at least 100,000 bottles by yearend 2001, and has set a goal of 1 million bottles a year by yearend 2002.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Planetfeedback Mailer plays up the fear factor
Article Abstract:
Planetfeedback.com featuring burned boxes, toilet seats and guitar cases has drawn a certain amount of criticism while gaining a 10 percent response rate.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Animal park uses short-form to help bird exhibit take flight
Article Abstract:
The Aquarium of the Pacific, a Los Angeles-area aquarium and animal park has extended its marketing reach by using DRTV spots to promote a new exhibit featuring colorful Australian birds called lorikeets.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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