Dittus puts digital focus on track for BTB campaign

Article Abstract:

Dittus Communication Inc will introduce a nationwide multimillion marketing campaign for its most recent e-commerce client, Internet consultancy firm Digital Focus. The campaign will include business-to- business (BTB) direct mail, online banner advertising and print ads. The ads will feature the advantages of Digital Focus' offerings to directly targeted vertical markets in the BTB sector: healthcare, financial services and transportation and logistics.

All Other Business Support Services, Business Services NEC, Digital Focus Inc., Dittus Communications Inc.

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Fidelity Investments chooses MarketSoft's eOffers product

Article Abstract:

Boston, MA-based Fidelity Investments has awarded MarketSoft with a multimillion-dollar contract to market its products using the Marketing Network eOffers and eLeads solution. The tools assist Fidelity in building one-to-one relationships with its clients. The eOffer product allows contacts and content to be accessed from an online library template that identifies the best offer for a given customer through the use of algorithms.

All Other Publishers, Open-End Investment Funds, Videotex & Teletext, Investment Companies, Fidelity Investments

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