How to market technology on television
Article Abstract:
Direct sales, retail impact and continuity are the three different financial models that marketers use in selling technical products through direct response TV. The direct sales model is used by retailers such as Value America, Reliant and the Computer Store. It is based on traditional infomercial CPO media ratios that can be measured quickly. The retail impact model relies on infomercials to educate consumers on the features of the products being sold. The continuity model is based on the lifetime valuation estimate of consumers who subscribe to a monthly fee service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Advertising's dirty little secret
Article Abstract:
The need for advertising professionals to adopt creative advertising is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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The high cost of a free pitch
Article Abstract:
The need for marketing agencies and their clients to come together and devise marketing and advertising plans suiting each others requirements rather than treading the archaic paths is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
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