Betty Crocker Still Looking for Younger Cooks
Article Abstract:
Minneapolis, Minn.-based General Mills Inc. is seeking to attract women ages 25 to 45 for its Betty Crocker brand. General Mills' Betty Crocker will issue a new 72-page fall cooking catalog to as many as two million homes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Movie cataloger projects sales rise from DVDs, circulation increase
Article Abstract:
Movies Unlimited Inc. is hoping that a 25 percent circulation increase, as well as the availability of titles in DVD format for the first time and some free catalogs will increase sales of its 2002 book.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Discovery boosts brand, cuts back on its prospecting
Article Abstract:
Discovery Consumer Products increased the average order size for its holiday 2001 catalogs by 10 percent over that for 2000. The company is focusing its efforts on existing customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Comment about this article or add new information about this topic:
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