Successful tests lead eZiba to expand catalog efforts
Article Abstract:
EZiba.com plans to mail around 10 catalogs throughout 2001 following the successful run of a several e-mail and catalog test campaigns. The North Adams, MA-based multichannel retailer of artisan-made goods saw its sales in Dec 2000 surpassed its business plan by 32%, and also reported an average order size of around $120. On Jan 15, the first catalog, with a Valentine's Day theme, went out to over 400,000 customers and has seen a response of more than 1%.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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E-mail success prompts GRX to halt direct mail efforts
Article Abstract:
Global Risk Exchange's e-mail campaign's success causes the company to terminate its direct mailing operation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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