Rental Ruckus: Dealers Fighting Image Problem: Upscale Customers Targeted

Article Abstract:

Rent-to-own consumer electronics dealers are fighting an image problem. Nine hundred plus rent-to-own firms with about four thousand stores will account for ten percent of all televisions distributed this year. Of units rented, about fifty per cent are televisions, twenty-five percent major appliances, fifteen percent stereo systems and ten percent VCRs and others. The industry is trying to promote an image of integrity, service and reliability. Greater awareness of rental options has coincided with the video hardware boom. Rent-to own dealers target eighteen to thirty four year old customers. With decreasing prices microwaves have become a disappointing category for renters.

Trends, Outlook, Renting

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Frequent Fliers: Upscale Market Leaders

Article Abstract:

Since their introduction in the late 60s, inflight magazines have grown greatly. Inflight magazine readers are, on the average, affluent professional males in their mid to late 40s. Half of these readers have household incomes of over $40,000. These magazines are good vehicles for consumer electronics advertising. Marketing managers agree that home computers are the consumer electronics item of the future for inflight magazine readers.

Magazines

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Sanyo: New Product Approach; New Upscale Company Image

Article Abstract:

Sanyo is planning on moving away from low end products and establishing a new, high end image. The company plans to move up to the number two position in sales volume. Sanyo expects to reach the billion dollar mark in consumer electronics sales in 1984. The company's new image is most apparent in its new line of VCRs.

Public opinion, Sales, Products, Companies, Manufacturers, Sanyo

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