New name, new listeners?
Article Abstract:
The UK commercial radio sector has seen a spate of relaunches during 1996 in attempts either to address failure or to reposition a brand whose performance is slipping. Any station wishing to relaunch has first to seek the approval of the Radio Authority for proposed changes as the stations are bound by promises of performance made to the industry regulator. The station can then opt for either a gradual change in its service or for the complete new start. The relaunch experiences of Talk Radio, LBC, Jazz FM and 963 Liberty are described.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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Trading places: mergers and takeovers have reduced the number of ITV airtime sales houses to just three. Will this concentration of power lead to abuses, such as over booking and conditional selling, or can they persuade buyers that the much mistrusted medium offers value for money
Article Abstract:
TV airtime sales has undergone several mergers and takeovers since the ITV takeover moratorium ended in December 1993 and there are now just three ITV airtime sales houses. There has been confusion and instability in the market due to new sales teams and differences in information technology systems, resulting in losses of about 30 million pounds sterling by ITV in airtime revenue in 1994. Some believe that there will be less policy inconsistencies and greater focus with just three sales organisations.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
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Home builders: cable and satellite are the largest growth areas in the UK but the terrestrial arena will also expand with Channel 5 and digital TV
Article Abstract:
Cable and satellite are the fastest expanding sectors in the UK television industry. The cable television industry has been aiming to introducing cable exclusive services. Cable only channels such as Channel One and Live TV have been supported by cable operators who are keen to expand subscription revenues. Cable is expected to have a broad range of products that will appeal to every home. BSkyB is also aiming to introduce further services to support its multi-channel programming.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
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