Public service campaigns try to catch the attention of the public and the media gatekeepers

Article Abstract:

Public service advertisements are trying new ways to get consumers attention about issues like birth defects, Parkinson's disease, and suicide prevention. The goal is to encourage people to take action and help fight these problems.

Advertising and Related Services, Public Sector Advertising, Statistics, Marketing industry, Public service advertising

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A new campaign for Kotex aims to send a message to women worldwide

Article Abstract:

Kimberly-Clark, the maker of Kotex tampons, is releasing a new global advertising campaign. Using a red dot, a symbol for a woman's period, Ogilvy & Mather will try to reach women all over the world to advertise feminine hygine products.

PAPER AND ALLIED PRODUCTS, Paper & Allied Products, Paper Manufacturing, Paper industry, Kimberly-Clark Corp., KMB

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AT&T Wireless shifts its big account to Ogilvy & Mather Worldwide from Foote, Cone & Belding

Article Abstract:

AT & T Wireless Services has given its advertising account to Ogilvy & Mather Worldwide. The change ended a 3 year relationship the wireless telecommunication services concern had with Foote, Cone & Belding.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Mobile Radio Services, Telecommunications services industry, Telecommunications industry, Wireless communications services, AT&T Wireless Services Inc.

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