An unlikely underdog: I.B.M. must play catch-up with Microsoft as it begins to ship improved software
Article Abstract:
IBM introduces its OS/2 2.0 operating system software, but finds that it will have to work hard to make up the ground it has lost to Microsoft Corp and its Windows 3.1 graphical user interface software. Microsoft Windows has already sold over 10 million copies and dominates the operating system market. Some points in IBM's favor include the lack of improved appearance, or graphical user interface, in Windows 3.1 and that a study made late in 1991 shows that only 60 percent of those who have purchased Windows use it regularly. IBM has demonstrated better goodwill recently while Microsoft is looked on as more of a threat to other software companies. Another advantage OS/2 has is the increasing importance of networking. Also, Windows is based on MS-DOS and lags behind more progressive technologies. Evidence of IBM's change in marketing strategy and philosophy is its direct marketing of OS/2 through a toll-free telephone number and special promotional prices of $49 for Microsoft Windows users, $99 for MS-DOS users and $139 for new users.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Lilliputian rival of desktops offered by Hewlett-Packard
Article Abstract:
HP's $699 95LX is a handheld computer that includes the popular Lotus Development 1-2-3 spreadsheet software. The machine weighs only 11 ounces and measures 6.3 inches by 3.4 inches by one inch. This 'palmtop computer' includes a telephone and address program, a financial calculator and a simple text editor. It runs on two AA batteries that can last as long as two months with average use. Tiny letter keys makes it difficult to type fast on the 95LX and the screen only includes 16 lines of 40 characters. The storage system for the computer consists of memory cards.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 1991
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Novell's leader set to duke it out with Microsoft. Compaq issues profit warning
- Abstracts: I.B.M. asks an archrival for advice; Microsoft's chairman offers some cures. Software offers solid future
- Abstracts: How the new OS/2 and Windows stack up. I.B.M. and Microsoft revise software pact
- Abstracts: Advanced Micro set to send out new chip. Advanced Micro posts record quarter sales
- Abstracts: NCR to enter mainframe market. Cray product seen as end of an era