Ford paints itself as green
Article Abstract:
Ford Motor Co will be the exclusive advertiser in 'Time' magazine's special edition celebrating the 30th anniversary of Earth Day. The automaker is also buying all the ad space in a 'Time for Kids' special edition called 'Heroes for the Planet - Around the US, Kids Work to Defend the Environment.' Company chairman William Clay Ford Jr is an enviromentalist.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Audi's emotional ads steer off the beaten path
Article Abstract:
Audi of America Inc's lyrical 'Street Sign' advertising campaign has ranked high in consumer polls, with 22% liking the ads immensely, of which 23% are women. The ads have been conceptualized by Raleigh, NC-based advertising agency, McKinney and Silver. Their effectiveness in catching the attention of the viewers may be influenced by the emotional dimension added to these Audi ads.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
BMW drives into new ad world: PC mini-film
Article Abstract:
BMW has launched the newest form of advertising from Madison Avenue, a mini-movie. Madonna';s film is the latest chapter in 'The Hire,' a serial of 6- to 7-minute films from BMW showing at bmwfilms.com. BMW recruited A- list Hollywood directors such as Ang Lee, John Frankenheimer and Guy Ritchie to direct the films that star actors such as Mickey Rourke. Ritchie's film, 'Star,' with Madonna, is the fourth in the series that opened Apr 26, 2001.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Cola ads will make way for the Dew at the Bowl. Ricky Martin's new song: livin' la vida Pepsi. Bailing out from the Super Bowl ad binge
- Abstracts: Small regional airlines' expansion plans. US Airways revisits bad old days. AirTran envisions comeback
- Abstracts: Tire concerns go back 1 1/2 years before recall. GM may declare end of the road for Prizm. Fuel efficient cars on way - someday
- Abstracts: Child dangers ignored: 17 firms kept problems quiet. Suffering in silence. Evenflo to recall carriers
- Abstracts: Transmeta finally shows Crusoe chip in action. CEO boasts Big Blue won't overshadow Sun. IBM boasts of better, faster chip