FedEx ads drag out time-tested premise

Article Abstract:

FedEx's commercial shows male action dolls dressed in frilly dresses. The spot, 'Action Figures,' which was created by BBDO in New York, NY, reveals the time-tested appeal of gender-bending comedy to audiences. An Ad Track survey reveals that 25% liked the commercial but that the percentage of respondents who disliked the spot is 13%. An interesting result of the survey is the fact that a greater percentage of women liked the commercial, which is 28%, than men, which is 22%.

Security Guards and Patrol Services, Courier Services, FedEx Express

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The PT Cruiser: a vehicle that needs no introduction

Article Abstract:

Chrysler PT Cruiser's advertisement scored mixed results in AdTrack, an exclusive consumer poll. Only 17% showed their appreciation for the ads while 19% disliked them. The best scores came from consumers aged 40-49 and from Hispanic-Americans who liked the spots a lot. Despite the mixed results, thousands of Americans have expressed their desire to own a PT Cruiser whose price ranges from $16,000 to $22,000 'fully loaded.'

Automobile Manufacturing, Automobiles, Chrysler Corp.

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Iverson stars in 'in your face' Reebok ads

Article Abstract:

Reebok International Ltd has aired basketball star, Allen Iverson's ad in the Game 3 of the 2001 NBA finals between the Los Angeles Lakers and Philadelphia Sixers. The spot, called 'ANy More Questions?,' plays off Iverson's gritty playoff performance, as well as the makeover of his bad- boy image off the court. The ad was created by advertising agency, Berlin Cameron and Partners.

Athletic & Other Footwear, Other Footwear Manufacturing, Reebok International Ltd.

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