Playboy considers telling all about its catalog customers

Article Abstract:

Playboy Enterprises is entertaining thoughts of compiling data about the buying habits of its catalog clients and sharing them with marketers. Elise Branca, Playboy's catalogs research director, said private information about its customers may also be included. The move sparked protests from privacy advocates such as Evan Hendricks of Privacy Times. Somebody eyeing a position in the church board of directors would surely not want it known he has bought from the catalog, he said. The company said it will partner with First Data Solutions, a division of database marketing expert First Data Corp., so it could monitor the purchasing habits of its clients.

Comment:

Is entertaining thoughts of compiling data about the buying habits of its catalog clients and sharing them with marketers

Periodical Publishers, General & Consumer Periodicals, Periodical publishing, Playboy Enterprises Inc., General interest magazines, Article

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Sponsors scale back ad blitz

Article Abstract:

Advertisers at the Olympic Games in Sydney, Australia, have turned to subtle tactics in getting their messages across. They have learned a lesson that advertising in Sydney is not about size but creativity. The restrained sponsorship is evident in Goodyear's blimp that simply ays Good Luck on one side and G'Day on the other. Nike wrapped a building with an image of three Olympic athletes in action instead of hanging a giant swoosh from one of the tallest buildings in the city.

Australia, Amateur Sports, All Other Amusement and Recreation Industries

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Brand issue: what shape will gas stations take?

Article Abstract:

Exxon Mobil, the new company formed from the merger of Exxon and Mobil, has revealed that it will continue separate branding of Exxon and Mobil service stations. However, company officials have refused to discuss future branding and marketing strategies of the newly-merged company. Consultants believe that the company must have an idea on what the future service stations will look like or it will blow one of the biggest marketing opportunities in the world.

Gasoline Stations, Exxon Mobil Corp.

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