From Arabic to Urdu

Article Abstract:

AT&T's Language Line Center is a full-service translation publishing house that publishes documents for audiences worldwide. For each document, the house strives for target language authenticity, meaning that the document must look as if it came from the country of the target language. To accomplish this, AT&T uses document architecture, which requires teamwork among translators, computer experts and experts in the document's subject. AT&T uses native translators, who must have been raised and educated in the target language's country. First, AT&T prepares a glossary of definitions of the document's important terms, on which both the client and translator agree. Then each document is translated twice by two independent translators and then checked for cultural sensitivity, which could require adjustments in type face, layout and color, as well as linguistic changes.

Electronic computers, Telephone communications, exc. radio, Publishing industry, Innovations, T, American Telephone and Telegraph Co., Translating services, Translation services, Foreign Languages

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Partners in prepress

Article Abstract:

Better communication among the agents involved in print production can improve results and decrease cost. Designers should realize their own limits and consider getting others to do some of the work. They should choose a printer and service bureau early based more on qualifications than technology. The printer should provide the film, if possible, to keep quality control in the printer's hands. Designers should choose a good service bureau because it can then recommend steps to increase production without decreasing quality. After choosing a printer and service bureau, designers should set a publication due date and create a production schedule by working backward, allowing extra time for problems. When a flexible schedule is set, designers can send work to outside parties as needed. Communication should continue to ensure a quality product.

Printing industry, Communications, Word processing software, Outsourcing, Tutorial, Communication, Guidelines, Service Bureaus

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Inside report

Article Abstract:

The professional electronic publishing market is vastly influenced by the boom of the World Wide Web and online publishing. Thirty-eight percent of the respondents to an industry-specific survey report responsibility for Web page publication, 42% for themselves and 72% as support for their businesses. Almost half of those polled created Web pages as freelance work. Adobe PageMill is the most popular Web tool, with 43% of the respondents. Seventy-five percent of the respondents who create Web pages have been doing so for less than one year. Ironically the most popular source for information on electronic publishing on the Web is books. Respondents noted productivity, high-performance design capabilities and easy usability as the most important features in the evaluation of Web publishing products.

Forecasts and trends, Industry trend, Column, Surveys, Market trend/market analysis, Electronic publishing

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