Hotel franchising: how to be a successful franchisee
Article Abstract:
Hotel owners must make careful decisions in the selection process involving the particular hotel chain or franchisor they are to be associated with since the choice will ultimately determine the financial success of their venture. A franchise gives a business recognition, image, and a competitive advantage which necessitates careful scrutiny of the franchise in question. Potential franchisees should consider franchises, continuing fees as well as the franchise's Uniform Franchise Offering Circular which contains information on the hotel's management, litigation history, areas of operation, franchisor obligation, and contract renewal options.
Publication Name: Real Estate Finance Journal
Subject: Real estate industry
ISSN: 0898-0209
Year: 1997
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Hotel value trends: yesterday, today, and tomorrow
Article Abstract:
Hotel values are affected by hotel profits which in turn are influenced by cyclical business conditions. A valuation model called the Hotel Valuation Index (HVI) has been used to measure cyclical shifts in hotel values and monitor hotel value trends for different hotel rate categories and major hotel market areas. Investors who use the HVI to analyze past development trends and to project hotel values into the future can time their entrance and exit investment tactics and consequently generate substantial returns.
Publication Name: Real Estate Finance Journal
Subject: Real estate industry
ISSN: 0898-0209
Year: 1998
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Economic trends in the U.S. lodging industry
Article Abstract:
Hotel owners and operators can take advantage of a number of economic factors that will occur in future years. The lower cost of capitalization at 8.5% to 9.5% from 1990's 10.5% encourages the hotel industry. Lower capitalization induces interest in investors since it implies less risk. Further, efficient hotel operation through appropriate expense management contribute to the increased valuation of US lodging industry while advanced technologies enhances it as well.
Publication Name: Real Estate Finance Journal
Subject: Real estate industry
ISSN: 0898-0209
Year: 1998
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