Look out for the invisible man

Article Abstract:

The Financial Times is establishing a significant presence in the US, according to editor Richard Lambert, who spent 15 months in the US publicizing the newspaper there. He is targeting the Financial Times at the wealthiest Americans, those who have broader concerns than merely the US economy. He is also pursuing this elitist strategy for the British and Continental European editions of the Financial Times. He wants the news priorities of the Financial Times to be different from those of other newspapers.

Officials and employees, Interview, Financial Times (London)(Newspaper), Lambert, Richard

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DMGT

Article Abstract:

Daily Mail and General Trust (DMGT) will face significant challenges as it adapts to membership of the FTSE 100 share index. The company seems to have no shortage of funds, and the circulation of its newspapers continues to rise. However, experts on corporate behaviour feel that DMGT is out of line with the modern business climate, especially in relation to the power held by the founding Harmsworth family. Observers feel that DMGT must now diversify, both geographically and in terms of its products.

Strategy & planning, Abstract, Company Profile, Daily Mail and General Trust PLC

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Hold the web page!

Article Abstract:

Online journalism is becoming firmly established in the UK, with publishers beginning to recognize the importance of their new media divisions. Indeed, newspaper publishers now feel that they must have a high quality online presence if they are to remain competitive. Most newspapers now have an Internet site, and extensive investment is being made in this area. Journalists also recognize the potential of the Internet for disseminating their stories very widely as quickly as possible.

On-Line Information Services, Marketing procedures, Videotex & Teletext, New Electronic Marketing, Internet, Marketing, Online services, Internet services, Electronic periodicals, Journalists

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