When soap ads had the wit to change

Article Abstract:

Procter and Gamble, the largest advertiser in the world with advertising investment of 2 billion pounds sterling a year, seems to be taking a new approach to advertising. It has made no official statement about its new advertising strategies, but seems to have become aware that traditional advertising formats for products such as washing-up liquid and shampoo are no longer appropriate because consumers have become much more sophisticated. Future advertisements will make more effort to engage consumers directly, rather than merely insulting their intelligence.

Toilet Preparation Manufacturing, Toilet preparations, Advertising Management, Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Shampoos & Conditioners, Advertising, Toiletries industry, Marketing management, Cleaning agents, Procter & Gamble Co., PG, Soap and cleaning agents industry, Cleaning agents industry, Hair care preparations

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Hillsborough: it's not over yet

Article Abstract:

The families of the 95 Liverpool football fans who died in Apr 1989 in the Hillsborough stadium disaster are still struggling to obtain justice. They believe that the inquest failed to acknowledge police responsibility for the disaster, and the family support group which they formed after the disaster is now being split by tensions and disagreements about the best way to proceed. They report that they are still being treated insensitively, and many are still experiencing severe emotional problems.

Psychological aspects, Laws, regulations and rules, Football fans, Disaster victims

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Lost in the black hole of grief

Article Abstract:

Grief is often handled in a detached way by books on the subject, and this fails to take account of the extremely powerful sense of loss which the bereaved person experiences, according to Jeremy Howe, whose wife Lizzie was murdered in 1992. He has now made a film, entitled 'A Moving Image,' which explores his own grief. This reflects how grief can make a person very single-minded, often destroying their relationships with others.

Interview, Portrayals, Grief, Howe, Jeremy

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