Fashion in the age of advertising

Article Abstract:

Advertising in the first quarter of the 20th century led to the emergence of modern fashion. An examination of advertisements for ready-to-wear clothing in the Saturday Evening Post of the period shows the way new products were promoted in the age. Unlike advertisements of the late 20th century which appeal to luxury, these advertisements appeal to the reader's prudence and common sense by marketing the clothes as having value and utility and as a sound investment. They employ persuasive arguments marked by sobriety and sense and a moralistic rather than extravagant rhetoric.

Analysis, Fashion

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From sanitation to liberation?: The modern and postmodern marketing of menstrual products

Article Abstract:

Early and contemporary advertising of menstrual products were analyzed to reveal the shift from modernity to postmodernity marketing. An examination of the messages of modern and postmodern advertisements on such products revealed an important shift in women's needs. While women of the past were attracted by 'hygienic' sanitary protection, today's women are more after 'freedom' and liberation. However, both contemporary and early ads for menstrual products show that women are generally considered abnormal, unclean, unhealthy and needing protection for themselves.

Marketing, Feminine hygiene aids, Feminine hygiene products

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Sleuths in the darkroom: Photographer-detectives and postmodern narrative

Article Abstract:

Features of the photo-detective novel are considered.

Criticism and interpretation, Detective and mystery stories, Detective fiction, Mystery fiction, Postmodernism (Literature), Postmodern literature

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