In search of nonconscious sources of goal pursuit: Accessibility and positive affective valence of the goal state

Article Abstract:

Two experiments that were carried out to show that only priming of the representation of a goal state motivates people to pursue the state to the extent that it is associated with positive affect is discussed. The results show that people pursue states that are primed, only to the extent that they preexist in their minds as a desired states associated with positive affect or as goals.

Behavior Theory, Human behavior, Motivation (Psychology), Attitudes, Attitude (Psychology), Human acts, Human behaviour

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Automatic normative behavior in environments: the moderating role of conformity in activating situational norms

Article Abstract:

Two experiments were conducted to examine the conditional role of the tendency to conform to social norms in the automation activation of mental representations of normative behavior by the environment. The results revealed that automatic access to representations of normative behavior came to force when conformity tendencies were active.

Evaluation, Social norms

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Social Stereotypes and automatic goal pursuit

Article Abstract:

Two experiments tested and confirmed the hypothesis that priming social groups causes individuals to pursue the goals stereotypical for members of those groups. The observations conclude that the individuals are capable of automatically grasping and pursuing the goals that are stereotypical for members of social groups.

Interpersonal relations, Stereotype (Psychology), Stereotypes (Psychology), Goal setting

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