Processing rational and emotional messages: the cognitive and affective mediation of persuasion
Article Abstract:
A study on the mediators which produce attitude change to emotional appeals and rational appeals reveal differences between the variables which cause persuasion to emotional appeals and rational appeals. Cognitive responses generated in neutral mood conditions cause attitude change to national messages while cognitive and affective mediators generated in neutral mood conditions perform permeation to emotional appeals. The subjects of the research were 184 psychology students of the university of California, Santa Barbara and they responded to two seek of arguments on using animals for research. Which were either emotional or rational and strong or weak in quality.
Publication Name: Journal of Experimental Social Psychology
Subject: Sociology and social work
ISSN: 0022-1031
Year: 1995
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Ameliorating some negative effects of positive mood: encouraging happy people to perceive intragroup variability
Article Abstract:
Subjects who are happy tend to regard groups as more homogeneous compared to subjects in neutral moods, but the effect is eliminated by increasing the saliency of distinguishing information. Positive mood is associated with underestimation of atypicality and inconsistency, and to a lesser extent with overestimation of typicality and consistency. Drawing attention to differences undermines the bias toward perceiving similarity. These results suggest that informational and processing conditions can reverse positive-mood effects on perception of intragroup homogeneity.
Publication Name: Journal of Experimental Social Psychology
Subject: Sociology and social work
ISSN: 0022-1031
Year: 1996
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Evidence for the regulatory function of intergroup emotion: Emotional consequences of implemented or impeded intergroup action tendencies
Article Abstract:
Three studies were conducted to investigate the emotional consequences of satisfying or thwarting emotionally induced intergroup behavioral intentions. Results demonstrate that responding in accord with the emotionally induced action tendency dissipates that emotion and generates satisfaction, compared to responding inconsistently or unsuccessfully to an emotion-linked behavioral tendency.
Publication Name: Journal of Experimental Social Psychology
Subject: Sociology and social work
ISSN: 0022-1031
Year: 2006
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