| International Advertiser |
| Title | Subject | Authors |
|---|
| Ad strategies of defense contractors. | Business, international | Numata, Mary |
| Airline ads aimed at Asia. | Business, international | Katz, Marian |
| AT & T's low-profile international campaign. (AT & T's international advertising) | Business, international | Cowherd, Steve |
| Australia's promising 50-plus market. | Business, international | |
| Award-winning advertising campaigns. | Business, international | |
| Breaking broadcast barriers. (worldwide television advertising and regulations affecting this goal) | Business, international | |
| Centralized international advertising. | Business, international | Shamoon, Sherrie |
| Cooperative ads sell the U.S. | Business, international | Schroeder, Mary |
| Couriers compete for global business. (competition in the overnight message industry) | Business, international | Shamoon, Sherrie |
| Demographics for advertisers. | Business, international | Walsh, Doris |
| Desperately seeking differences. (Banking services.) | Business, international | Furniss, John |
| East prefers West at AdAsia. (Asian Advertising Congress in Bangkok, Thailand) | Business, international | Oakins, Nigel |
| EBRS '86 evaluated. (European Businessman Readership Survey results) | Business, international | Furniss, John |
| Europe's computer press revisited. | Business, international | Jarvis, Michael |
| Foreign ads go farther with PR. (public relations at the international level) | Business, international | |
| For Olympic sponsors, the game's global. | Business, international | Blount, Steve |
| Global advertising: multi-national vs. international pros and cons. | Business, international | Meffert, Heribert, Althans, Jurgen |
| GM's corporate umbrella ads aim at boosting prestige in region. | Business, international | Smith, A. Dunlap |
| How do Inter-Continental Hotels go intercontinental? | Business, international | Cudlipp, Edythe |
| How pan-European is Europe? | Business, international | |
| How to reach 3 countries in one native language. | Business, international | |
| International media planners should 'spend time with reps' and learn more about foreign countries and cultures, say experts. (editorial) | Business, international | |
| Livening up the tombstone. (Investment banks.) | Business, international | Shamoon, Sherrie |
| Lower dollar raises expectations. (the effect of foreign exchange rates on international advertising) | Business, international | |
| Men's magazines in foreign markets. | Business, international | Shamoon, Sherrie |
| Middle East campaigns must be built around print media. (advertising in the Middle East) | Business, international | Brown, Lee |
| More freedom on French TV. | Business, international | Inserra, Peter |
| No women, no alcohol; learn Saudi taboos before placing ads. (advertising in Saudi Arabia) | Business, international | Katz, Marian |
| Positioning computer products in Europe. (U.S. computer companies marketing in Europe) | Business, international | Noah, Lisa |
| Preview of Latin American survey points way for 1986. (advertising and magazine publishing in Latin America) | Business, international | Wogerbauer, D. |
| Print, outdoor and video lead Saudi Arabia media mix. | Business, international | Sharbean, Beshara |
| Profile of Sky-watchers. (Profile of the TV viewers of the Sky Channel in Europe.) | Business, international | |
| Rating American banks in Japan: survey shows importance of image. | Business, international | Furniss, John |
| Revlon strives for one look. (International advertising.) | Business, international | Schroeder, Mary |
| Selling New York banking to Australians: Chase becomes 'champ' and four other firms are scoring points. | Business, international | Naiman, Joanne |
| Similarity of cultures simplifies advertising to the Pan-Arab world. (regional marketing in the Arab Middle East) | Business, international | Furniss, John D. |
| Sizing up high-tech markets worldwide. | Business, international | |
| State ads entice foreign investors. (New York, New Jersey, Virginia, Maryland, Georgia and Missouri campaign for foreign firms) | Business, international | Schroeder, Mary |
| Survey of frequent business travelers. | Business, international | Brooks, Michael |
| Taking Trivial Pursuit to Europe. (international marketing of the General Mills' board game, Trivial Pursuit) | Business, international | Shamoon, Sherrie |
| The appeal of China TV. | Business, international | |
| The Morgan mystique: staying the same while Citibank, Chase and everyone else changes. | Business, international | Cowherd, Steve |
| The rewards of foreign radio sponsorships. (radio advertising in Australia and England) | Business, international | Numata, Mary |
| Toys 'R' going global. (Overseas, toys are big business) | Business, international | Schroeder, Mary |
| Translator takes a creative turn. | Business, international | |
| U.S.-based international billings in 1986. (U.S. advertising agencies' worldwide billings) | Business, international | |
| U.S. rep explains why decentralized media buying means bad news for all concerned. | Business, international | Webb, Victor |
| Videotape ads are common throughout Middle East. | Business, international | |
| What's happening in Germany. | Business, international | |
| What's up with inflights? (analysis of publications issued by airline companies) | Business, international | |
| Where French media are going. | Business, international | |
| Why advertise in travel publications? | Business, international | Gaines, Lisa |
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