Great reputations

Article Abstract:

100 Canadian companies are ranked after a survey was conducted among 1500 representative Canadians on corporate reputation. Canadian Tire ranked the highest for corporate reputation, followed by Tim Hortons and Sony.

Company Identity PR, Venture Analysis, Surveys, Business enterprises, Corporate image, Rankings, Company rankings

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Sub culture

Article Abstract:

Capitalizing on the rising tide of health concerns in Canada, three submarine sandwich chains, Subway, Quiznos Sub and Mr. Sub, have launched a host of low-carb and low-fat diet products.

Product introduction, Eating places, New Products/Services, Fast Food Restaurants, Limited-Service Restaurants, Public affairs, Recipes and menus, Influence, Public relations, Company public relations, Health attitudes

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Mattel Canada's Hot Wheels races after new generation of fans

Article Abstract:

Mattel's Hot Wheels is celebrating its 35th anniversary. Video games and comic books are among the company's methods of advertising.

United States, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Advertising, Advertising Activity, Games, toys, and children's vehicles, Toy industry, Mattel Inc.

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