Heinz North America
Article Abstract:
Heinz North America of Pittsburg, PA, has reorganized its businesses to be able to focus on pushing growth in the specialty pet food category and reaffirm its focus on pet store retailers as well as veterinary clinics. The company created the Heinz Specialty Pet Food division to separate the category from the firm's retail grocery and mass merchandisers pet food businesses.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Time for fresh thinking
Article Abstract:
Encouraging employee creativity will increase corporate growth.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Events that build brands
Article Abstract:
The development of an event marketing program is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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