Industrial mail surveys: a methodological update
Article Abstract:
This study reports on the experimental studies investigating methods of improving industrial mail survey rates since a 1986 review. These later studies confirm the effectiveness of monetary incentives, the use of return stamps, and the granting of anonymity when sensitive information is requested. They also provide insights into new effects such as the use of telephone prenotification, express mail, using university letter-heading and telephone reminders. The period is also notable for the growth in experimental findings from cross-national industrial mail surveys. These results are also reported. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1998
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Industrial firms and the power of mission
Article Abstract:
This article presents findings from some research which examined and analyzed the content of industrial firm mission statements. In particular, the specific components of industrial firm mission statements were analyzed to determine if there were any which "made a difference" in terms of firm performance. The findings suggest that some mission components seem to matter more than others and it is these to which managers of industrial firms should pay especially close attention. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1997
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