High and dry
Article Abstract:
Asahi Breweries has increased its stake in the Japanese beer market by innovative distribution and marketing methods. The company monitors weather closely since demand for beer increases when it is hot. Sell-by dates are monitored by company representatives who visit retailers. The company's Super Dry beer has been so successful that it has been copied by other brewers. Deliveries have been speeded up so the beer is fresher, and the company has successfully promoted a brand image.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1996
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Little women
Article Abstract:
Japanese schoolgirls are making the most of their youth by soliciting for fun on the streets. Four percent of teenagers approximating 17 years-of-age find it entertaining to seek out older men who want a young escort for the evening. Some girls are paid around 90 American dollars for having sex on each occasion. Police officials are concerned that the schoolgirl adventures are out of hand.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1996
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