Acxiom, D&B enter marketing alliance

Article Abstract:

Conway, AR-based Acxiom Corp will market certain information from Murray Hill, NJ-based Dun and Bradstreet Corp's business databases under a partnership agreement. Aside from using Acxiom's data on small business, D&B will also make use of Acxiom's consumer data and data-linkage technologies. The marketing alliance will help D&B expand its business file by 25%. The deal ensures that both firms will receive royalties from the sale of each other's data to their clients and from the use of that data in the development of new products.

United States, Marketing procedures, Acxiom Corp.

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'Polk for sale' rumor surfaces at show

Article Abstract:

Rumors are circulating among industry watchers that R.L. Polk and Co might be considering selling out part or all of its operations to an information technology firm. However, a spokeman for the database provider and privately owned firm said that the firm had nothing to say about the rumors although it was constantly exploring opportunities for sales or acquisitions. R.L. Polk generated $415 million in revenues in the FY ending Mar 31, 1999.

Strategy & planning, Michigan, R.L. Polk and Co.

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