Move.com drives young movers to home-services site
Article Abstract:
Move.com is embarking on the print version of its first major direct marketing and national advertising campaign in Apr 2000. The direct response campaign worth $100 million includes online, TV and radio advertising which is aimed at increasing trafic and registration at the site. Its target market is people between the age ranges of 25 and 49. The Internet firm is the real estate, relocation and home-related services portal of Cendant.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Video stream ads hit WWF site
Article Abstract:
The WWF.com site is one of the highest ranking sites on the Web in terms of serving the most video stream features to visitors monthly. It is also expected to be the main advertising vehicle on the site due to its 50 to 75 active advertisers. Approximately 10 of the advertisers are using the video stream method of advertising. Since running the video stream ads, the WWF has seen a click-through rate of 3% to 5% on the video ads.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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TouchScape gets personal with its first campaign
Article Abstract:
TouchScape introduced in Sep 2000 launched its first-ever integrated marketing campaign employing three themes to convey loyalty, connection and intimacy in its direct mail piece and print advertisements. Aimed at 'mid-tier emerging companies,' the campaign will run through the end of the year with an estimated cost of almost $1 million. According to Jeff Gaunt, TouchScape's director of marketing, the objective of the campaign is to build the company's database by getting people to visit its Web site and register.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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