Dress to impress
Article Abstract:
Leisure industry employees should be suitably dressed so as to reflect the image of the facility as a whole. Uniforms should be protective, comfortable and functional while also making staff easily identifiable for customers. Clothing can communicate a message to customers to reflect the approachability of staff members. Some leisure managers are keen to promote an image of professionalism through staff uniforms, particularly in private fitness and leisure clubs.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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Designs for life
Article Abstract:
The choice of staff uniform is very important for organisations seeking to create a unique image in a crowded industry. UK businesses spent 428 million pounds sterling on corporate clothing in 1997, with many outfits being professionally designed. It is essential to make sure all accessories are suitable for daily work, such as shoes and handbags. Materials need to be hard-wearing yet comfortable to wear and easy to wash.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1998
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Who's wearing what
Article Abstract:
The importance of projecting the right corporate image through the uniforms of staff is discussed. New designs for the Natural History Museum and a Warner cinema in Birmingham are detailed.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2001
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