| ZIP-Target Marketing |
| Title | Subject | Authors |
|---|
| 11 commandments of merge-purge. (managing a mailing list) | Business | Korn, Bill |
| 1986 directory of direct response ad agencies. (directory) | Business | |
| Advo's postal coup. (newspapers lose second-class mail rates for circulars) | Business | |
| Avon calling ... nobody's home. | Business | Rossell, Christine A. |
| Babies deliver DM profits. (direct marketing) | Business | Rossell, Christine A. |
| Boiler room hi-jinx: timeshare sellers got more than they bargained for from Vacation Exchange International. | Business | Hanley, Kevin |
| Book buyers revealed. (Gallup Annual Report on Book Buying) | Business | |
| Bulls-eye targeting (Part 2). | Business | Blattberg, Robert C., Vitale, Dona |
| Carlin out as PMG. (U.S. Postmaster General Paul Carlin.) (interview) | Business | |
| Cashing in on customer complaints. | Business | |
| Catalog shakeout. | Business | |
| Complementary video. | Business | Masters, Rick L. |
| Computer use and abuse. (second annual conference of Direct Marketing Computer Association) | Business | |
| Cost of catastrophe: Red Cross looks to direct mail to get out of red caused by 1985's rash of disasters. | Business | Rossell, Christine A. |
| Credit card fraud. | Business | Rossell, Christine A. |
| Direct "fe-mail" connection. (women in direct marketing) | Business | Santoro, Elaine |
| DM alert: 1986 looks bleak as Congress srutinizes industry issues. (Direct mail news.) | Business | |
| DM hot spots. (direct marketing) | Business | Thiermann, Heather B. |
| DM newcomer. (Liberty Mutual direct marketing) | Business | Hanley, Kevin |
| DM's unsung heroes. (Personalities involved in direct mail industries.) | Business | Murphy, Jerry |
| Doubling the database. (Data processing management of direct mail applications.) | Business | Herrmann, John |
| Getting more from your agency. (advertising agencies) (interview) | Business | |
| Getting permission. (Permission marketing) | Business | Perlstein, Robert |
| Getting videotex back on track. | Business | Santoro, Elaine |
| Going global. (Multinational direct marketing efforts.) | Business | |
| Guide to the major direct marketing associations, clubs and groups. (buyers guide) | Business | |
| International connection. (telemarketing outside the U.S.) | Business | Kordahl, Eugene B. |
| International pitfalls. | Business | |
| Keeping the lid on bad debt. | Business | Winston, Arthur |
| Keller publishes overseas. (Keller Publications and its overseas markets.) | Business | |
| Latin America's financial planner. | Business | |
| Mail-order family affair. | Business | |
| Market Driven: improve your organization's structure to boost profits. (part 2). | Business | Byrne, Thomas |
| Marketing Americana by mail. | Business | Santoro, Elaine |
| Marketizing power. | Business | Perlstein, Robert |
| Mini catalogs generate sales. | Business | Hanley, Kevin |
| Money and politics. | Business | Hanley, Kevin |
| New wave in sales: alternate channels to profits are already making the 'cold' sales call obsolete. | Business | Bencin, Richard L. |
| Overseas mailing made easy. | Business | Hanley, Kevin |
| Peddling Pebble Beach. (Golfing apparel catalog.) | Business | |
| Picture perfect: the look of the book must reflect the customer's innermost wants. | Business | |
| Practice pragmatism. (direct marketing) | Business | Byrne, Thomas |
| Preparing an insert. (advertising inserts in magazines, journals and newspapers) | Business | Vanderbeck, Joan |
| Printing prowess. | Business | Vanderbeck, Joan |
| Reach out and touch someone. (Hands Across America, the campaign against hunger and homelessness in the U.S.) | Business | |
| Recruiting students. | Business | Gunnerson, Ronnie |
| Research pays off. (report of the Direct Marketing Association's Spring Conference) | Business | Rossell, Christine A. |
| Revenue foregone. (U.S. Postal Service management.) | Business | Del Polito, Gene |
| Scoring big with the NBA. (National Basketball Association) | Business | |
| Segmentation savvy. | Business | Blattberg, Robert C., Vitale, Dona |
| Sensing profits. (sensory marketing techniques used to reach consumers) | Business | Caudill, Donald W. |
| Servicing the world. (800 telephone numbers offered internationally.) | Business | |
| Sharper Image advertising. | Business | |
| Sitting pretty. (Edgar B, catalog-order furniture retailer, in Clemmons, North Carolina) | Business | |
| State sales tax issue heats up. (arguments for and against) (interview) | Business | Hanley, Kevin, Dorgan, Byron L. |
| State tax alert. | Business | Levering, Robert J. |
| Survival of the fittest. | Business | Eberle, Bruce W. |
| Synergistic telemarketing. | Business | Kordahl, Eugene B. |
| Target the individual. | Business | Blattberg, Robert C., Vitale, Dona |
| Telemarketing savvy. | Business | |
| Telemarketing SOS. (analysis of telemarketing trends) | Business | Oetting, Rudy, Turley, Brad |
| Telemarketing tutelage. (training personnel in telephone sales) | Business | Hanley, Kevin |
| The power behind Lillian Vernon. | Business | |
| There's a Matroushka in my mailbox. (direct mail) | Business | Armstrong, Richard |
| Toll-free calling for overseas. | Business | |
| Tomorrow's DM strategy. (Direct Marketing) | Business | Thiermann, Heather B. |
| Tracking better leads. | Business | Friedman, Ronald |
| Tutu's educational crusade. | Business | Hanley, Kevin |
| USPS may raise rates. (United States Postal Service) | Business | Polito, Gene Del |
| Video sells vacations. | Business | Thiermann, Heather B. |
| Where the jobs are. | Business | |
| Words of wisdom. (direct marketing) (interview) | Business | |
| Writing made easy. | Business | Stilson, Galen |
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