| International Marketing Review 1999 |
| Title | Subject | Authors |
|---|
| Advertising agency management of domestic and international accounts.(Statistical Data Included) | Business, international | Sanford, Douglas M. Jr., Maddox, Lynda |
| A five-country study of national identity: implications for international marketing research and practice. | Business, international | Hult, G. Tomas M., Keillor, Bruce D. |
| Australian import managers' purchasing decision behavior: an empirical study. | Business, international | Mattson, Jan, Ghymn, Kyung-il, Liesch, Peter |
| Bass plc.(assessment, evaluation and recommendations for strategic approach in Europian beer markets) | Business, international | Vrontis, Demetris, Vignali, Claudio |
| British Airways plc. | Business, international | Dana, Leo-Paul, Vignali, Daniella |
| Building generalizable SME international marketing models using case studies.(small and medium enterprise) | Business, international | Merrilees, Bill, Tiessen, James H. |
| Bulgarian consumers' perceptions of products made in Asia Pacific. | Business, international | Leonidou, Leonidas C., Hadjimarcou, John, Kaleka, Anna, Stamenova, Gergana T. |
| Competing in the next millenium: challenges facing international marketers. | Business, international | Craig, C. Samuel, Douglas, Susan P. |
| Consumer desire to buy and use products in international markets: how to capture it, how to sustain it. | Business, international | Wood, Van R., Darling, John R., Siders, Mark |
| Control and support in an international franchise network. | Business, international | Quinn, Barry |
| Cultural closeness as a facet of cultural affinity: a contribution to the theory of psychic distance. | Business, international | Swift, Jonathan S. |
| Developing a pan-European co-marketing alliance: the case of BP-Mobil. | Business, international | Robson, Matthew J., Dunk, Mark A.J. |
| Effective Web site marketing.(Internet Editorial) | Business, international | Hamill, Jim |
| Effects of partitioned country image in the context of brand image and familiarity: a categorization theory perspective. | Business, international | Ganesh, Gopala, Lee, Dongdae |
| Export information acquisition modes: measure development and validation. | Business, international | Souchon, Anne L., Diamantopoulos, Adamantios |
| Export performance measurement: reflective versus formative indicators. | Business, international | Diamantopoulos, Adamantios |
| Global marketing of leisure software: a case study of Asian countries.(Japan and China) | Business, international | Dixon, Gordon, Karboulanis, Peter |
| International marketing: an assessment. | Business, international | Paliwoda, Stanley J. |
| Lublin Coca-Cola Bottlers Ltd.(Poland) | Business, international | Dana, Leo-Paul, Oldfield, Brenda M. |
| National Culture and preference for alternative accounting controls: USA vs Mexico. | Business, international | Garcia-Sordo, Juan B., Baren, Adrian Wong |
| Researching international "brand equity": a case study. | Business, international | Nancarrow, Clive, Wright, Len Tiu |
| Selected antecedents and components of ethical decision-making processes of American and South African marketers.(Statistical Data Included) | Business, international | Rao, C.P., Singhapakdi, Anusorn, Higgs-Kleyn, Nicola |
| Some effects of changes in brand management systems: issues and implications. | Business, international | Katsanis, Lea Prevel |
| Srategic consequences of retail acquisition: IKEA and habitat. | Business, international | Warnaby, Gary |
| The impact of ethnocentrism on devising and implementing a corporate identity strategy for new international markets. | Business, international | Thomas, Marlo, Hill, Helene |
| The importance of country images in the formation of consumer product perceptions. | Business, international | D'Astous, Alain, Ahmed, Sadrudin A. |
| The relationships between market-driven learning and new product success in export markets.(Statistical Data Included) | Business, international | Nicholls, J.A.F., Roslow, Sydney, Li, Tiger |
| The retail experience in airport departure lounges: reaching for timelessness and placelessness. | Business, international | Rowley, Jennifer, Slack, Frances |
| Warranty strategy: a solution to hybrid product woes? | Business, international | Tan, Soo-Jiuan, Leong, Wai-Ying |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
